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Available program formats: Online: BS In class: BS
Explore sports management at Columbia College
Sports management is a good choice for students interested in the business of sports management. The program at Columbia College focuses on the unique rewards and challenges associated with management and marketing in sports-focused industries. Students gain a strong framework in business theories and principles while also understanding how those concepts apply to athletics.
Learn the industry at all levels from community recreation to major sports organizations. Advance your knowledge of the function of sports management in today’s society. Select from electives such as theories of coaching, diversity in organizations and the psychology of sport.
According to the NCES , “in 2016–17, the greatest numbers of degrees were conferred in the fields of business”. Your degree will be grounded in a liberal arts education, giving you advanced communication, critical thinking and problem-solving skills.
Opportunities to study:
- Business analytics
- Organizational behavior
- Social media
- Sports and event marketing
- Sports finance
- Sports and society
Prepare to support athletes, teams, organizations
As the popularity of sports increases, organizations will need individuals to promote and manage events, teams and athletes. You’ll graduate with business know-how and an understanding of the sports industry.
Prepare to work in sports organizations spanning from the little league and school athletics, to local and state organizations. Strive towards major national and international sports organizations.
Employment of sports management occupations is expected to grow at a faster-than-average rate through 2028, according to the U.S. Bureau of Labor Statistics.
Some possible paths include:
- Athletic training
- Event planning
- Public relations
- Social media coordination
- Sports finance
Columbia College Global offers traditional classroom instruction for many courses at nationwide locations. Students at nationwide locations are expected to engage with multiple learning methods, including online and virtual while completing their degree. Columbia College offers on-campus programs with traditional classroom instruction at the Residential Campus in Columbia, Missouri.
Dr. Kennedy Amofa
"Whereas economists note that it brought the global economy to complete halt, leaders of various nations during the current COVID-19 pandemic have turned to advanced technology to sustain the global economy. "Read about Kennedy
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Your degree starts here Take these courses
Available program formats
- General education requirements 39-42 credit hours
- Core requirements 45 credit hours
- Electives 9-12 credit hours
- Total degree requirements 120 credit hours
Some courses you may take
Study of marketing activities that stimulate consumer purchasing and dealer effectiveness. Emphasis on elements and process of developing effective advertising programs using integrated marketing communications. Prerequisite: MKTG 210.
The course researches, discusses, explores, and demonstrates the ability to use emerging social media and marketing technologies for marketing and public relations uses within a for-profit or not-for-profit firm. Scholarly research writings from marketing and PR professionals are reviewed and discussed. Students apply the online marketing and PR concepts in real time social media and marketing usage. Topics covered may include: blogs, Twitter, Facebook, wikis, podcasts, social bookmarking, RSS feeds, viral video, and other emerging web technologies. Introduction to individual and environmental determinants of the behavior of consumers. Use of knowledge of consumers' behavior to plan, implement, and control marketing activities. Prerequisite: MKTG 210.
An integrated course that incorporates concepts from economics, finance, statistics and operations research in approaching decision-making in sports management. Prerequisites: ECON 293, ECON, 294, FINC 350, MATH 110 or MATH 150, MATH 250.
December 18, 2019
Dr. Raj Sachdev named dean of Robert W. Plaster School of Business
An international honor society in business, management and administration.
July 13, 2020
"I didn't plan on becoming a coach. I studied business in college... "
— Tomas Brock, Columbia College Men's Basketball Coach
Collegiate DECA is a proactive organization that focuses on building self esteem and ethical business practices.